![]() Flick has a free trial you can use to conduct some research for all platforms. If you’re creating punk rock Christmas music, find the hashtags specific to those users. Before you upload your song, do some research on what hashtags your target market is using. Hashtags are the way that your target audience will find your music. However, that’s a whole other article, so you can start your video optimization research here. As with audio, you also want to make sure your video is optimized for TikTok. TikTok is a visual platform, so you should take as much care when creating video that you do with a song. You have about 2-seconds of time to ‘wow’ your audience within the social media space, so use it wisely! Make Sure Your Video is Optimized Instead of uploading the entire three-minute plus song, upload a snack-sized teaser with all the good parts to grab the TikTok users’ attention before they’re off and away to the next video. Instead, you might want to heed the advice of Berry Gordy Jr., founder of Motown Records: Don’t bore us, get to the chorus. TikTok recently updated its video length from one to three minutes, but that might not mean you want to upload an entire three-minute video with your song, especially if you’re just starting out and uploading your first tracks. How Long is Your Song and How Long is the Average TikTok Users Attention Span? There are things you’ll want to know before you dive in. We know you’re excited to get that TikTok bass pumping and your melody on the whistling lips of every listener but hear us out. What to Know Before Uploading a TikTok Sound STREAM NOW! #foryou #music #god #emo #alt #christian Any audio you hear on a TikTok video is called a ‘sound’, just like this one. As a musician, you can instead add your own custom audio to videos i.e., your music. Most creators on TikTok add pre-packaged, royalty-free music to their videos. By uploading videos with custom sounds to the social media platform, and optimizing those posts for users, you get the opportunity to reach hundreds of thousands of users that would never hear your music otherwise. ![]() TikTok is one of the best ways you can get your music out there and heard by would-be fans. ![]() Why Create TikTok Sounds and What are They? If you are just like my 70-year-old mother, calling the app ‘ClockTock’ and asking your friends where all the buttons are then walking around squinting in search of your bifocals, it’s time to embrace the future and get a handle on your TikTok music strategy. The bullet points you just read are the cold, hard data that should give you pause.
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